GURU Lipstick — Brand Identity

Close crop of a model's red lips wearing GURU lipstick

AI&CGI Commercial — GURU LIPSTICK

GURU is an end-to-end branding project, covering logo design, visual identity, 3D product creation, UV texturing, Geometry Nodes animation, and cinematic product visualization. The final campaign features a custom AI commercial, including AI model creation, storyboarding, scene design, and cinematic camera direction from the opening frame to the final shot.

The GURU lipstick bullet standing upright on a pale grey backdrop

Modeling and UV texturing. Driven by geometry nodes animation, the lipstick moves with vibrant, high-speed energy.enhanced by dynamic wide and close shots to capture attention and reflect a, Gen Z–inspired visual language.

Model holding the GURU lipstick beside her face, her hand painted red

every emotion, skin texture, and subtle facial detail is carefully crafted. We refine every transformation to achieve photorealism and deliver the highest quality in every scene.

Character consistency board showing the model in a red dress from six angles

Frames of the model shouting and posing in red against white

Frames of the model photographed from above in a red dress

Frames of the model with red-painted hands framing her face

Product design board showing the lipstick bullet across render variations

Wireframe topology board of the lipstick components

Cherries vacuum-packed around the GURU lipstick

Model biting a cherry beside the GURU product claims

The GURU boxed set photographed on a pale backdrop

Cherries above a portrait of the model applying the lipstick

GURU shopping bag beside the boxed lipstick

Made-for-the-main-character board over a swipe of red lipstick